Our work speaks for itself.dutch Passion
Big Ideas, Real Impact
It’s been a pleasure working with Dutch Passion — a true OG in the industry and one of the most respected names in modern cannabis breeding. With decades of history behind them, their work carries a level of credibility and influence that continues to shape the industry today.
My collaboration with Dutch Passion focused on photography and social media video campaigns highlighting newly released genetics. The goal was not just to showcase visual appeal, but to translate what makes each cultivar distinct — structure, expression, and character — in a way that feels accurate to experienced growers while still engaging a broader audience.
Working with a brand so deeply rooted in cultivation allowed for a process-forward approach: photographing real plants at the right moment, emphasizing natural form over exaggeration, and building visuals that respect the lineage behind the work. It’s the kind of collaboration that aligns closely with HM Canna’s philosophy — where understanding the plant informs how it’s presented