Explore Our Services
Explore our range of services designed to help you move forward with confidence, wherever you're headed next.
What We Offer
HM Canna is rooted in Minnesota’s emerging cannabis landscape. We understand the realities of a developing market, evolving regulations, and the importance of building credibility early. Our work supports operators who are focused on doing things right — from cultivation practices to brand presence — and communicating that clearly from the start.
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Cultivation-informed video storytelling — from documentary to social. Brand films, process features, interviews, stylized commercials and short-form content shot with an understanding of how cannabis is actually grown, not just how it looks on camera.
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Honest, controlled photography of real plants and real spaces. In-grow documentation, macro and detail work, and polished commercial imagery using techniques like HDR and focus stacking to balance clarity with authenticity.
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We offer design services including branding, packaging, and in-store graphics. Clean, considered design that supports the product, reinforces the brand, and translates seamlessly across formats.
Our Process
Understand Your Process
We start by learning how your operation actually works — how the plant is grown, who’s involved, and what makes your approach distinct. This groundwork informs every creative decision that follows.
Define the Story
From there, we identify what’s worth showing and how it should be communicated. The goal isn’t to exaggerate or simplify, but to translate your process into a clear, accurate story that resonates with the right audience.
Create With Intention
Production is handled deliberately, whether that means documentary-style video, controlled photography, or thoughtful design systems. We choose the right level of polish for the story being told — never more, never less.
Refine and Deliver
Everything is edited, refined, and prepared for real-world use — across web, social, packaging, and print. The final work is cohesive, measured, and built to hold up beyond a single release cycle.