I run a small production studio focused on video production, photography, and design, taking on projects of all sizes while maintaining a singular standard: the work has to be intentional. Clean. Considered. Worth slowing down for.

I began cultivating cannabis for practical reasons. Minnesota’s dispensary rollout was slow, and I wanted to provide for myself. I was also looking for a counterbalance to a screen-heavy life — something tactile, analog, and patient. Growing offered all of that. It turns out it also offered an obsession.

What started as a hobby quickly became a deep dive. Forums, books about dirt, late nights, early mornings — the kind of curiosity that doesn’t stop. By my first grow, people were already taking notice. Naturally, the camera came out. Then the lights.

I didn’t approach cannabis marketing as a trend or a pivot. It grew organically — the same way the plants did. I was already fluent in cameras and visual storytelling. Learning the plant showed me how rare it is to find both disciplines in the same room.

I care deeply about process. I love the quiet precision of cultivation and the deliberate craft of creative work. Both demand patience, restraint, and a willingness to pay attention. Both reward those who do.

What sets my work apart is simple: I’m not guessing. I’m a seasoned cultivator with access to a dedicated studio grow space, working with real plants — not props — to create honest, elevated visuals for cannabis brands that care about doing things right.

—Bill